Expert in building and leading brands

Expert in building and leading brands

Expert in building and leading brands

Let's talk
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Let's talk
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Download my resume
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Download my resume
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Hi! I'm Kees

I’m a 28-year-old branding expert with extensive experience in managing established corporate brands and building new identities from the ground up. I'm specialized at crafting impactful brand strategies, launching new ventures, and ensuring market success. My focus is on driving brand growth through creative thinking and strategic execution.

sultankees@gmail.com

+31 (0)6 42 44 54 52

Amsterdam

Spoken Languages

English - Fluent

Iraqi Arabic - Fluent

Dutch - Native

Current Job

Entrust
Cybersecurity
Market cap of $17 billion
Active in 150+ countries

Senior Global Brand Strategist

Senior Global Brand Strategist

Entrust is a global leader in identity-centric security solutions with a market cap of $17 billion.

As the Senior Corporate Brand Strategist of Entrust, I lead the creation and evolution of visual and strategic brand systems, ensuring consistency and excellence across all platforms. This corporate role requires strategic stakeholder management and authoritative collaboration with internal teams and external partners to define and implement brand elements like design, voice, and tone. I manage marketing and product development projects, reporting to key stakeholders – VPs and C-level executives included – to achieve company broad goals.

Current Occuptation
Senior Global Brand Strategist
Senior Global Brand Strategist

Entrust is a global leader in identity-centric security solutions with a market cap of $17 billion.

As the Senior Corporate Brand Strategist of Entrust, I lead the creation and evolution of visual and strategic brand systems, ensuring consistency and excellence across all platforms. This corporate role requires strategic stakeholder management and authoritative collaboration with internal teams and external partners to define and implement brand elements like design, voice, and tone.

Entrust is a global leader in identity-centric security solutions with a market cap of $17 billion.

As the Senior Corporate Brand Strategist of Entrust, I lead the creation and evolution of visual and strategic brand systems, ensuring consistency and excellence across all platforms. This corporate role requires strategic stakeholder management and authoritative collaboration with internal teams and external partners to define and implement brand elements like design, voice, and tone.

Current Occuptation
Current Occuptation

Tools and tech I frequently use in my work

Tools and tech I frequently use in my work

  • Spline

    Place to design and collaborate in 3D

  • Figma

    Design tool for creating and collaborating

  • Framer

    Framer is where teams design and publish stunning sites.

  • Relume

    Access the world’s largest library of Figma

  • Webflow

    Take control of HTML, CSS, and JavaScript in a visual canvas.

  • Hotjar

    Behaviour analytical tool to track users

  • Fireflies AI

    AI Notetaker for Meetings

  • Spline

    Place to design and collaborate in 3D

  • Figma

    Design tool for creating and collaborating

  • Framer

    Framer is where teams design and publish stunning sites.

  • Relume

    Access the world’s largest library of Figma

  • Webflow

    Take control of HTML, CSS, and JavaScript in a visual canvas.

  • Hotjar

    Behaviour analytical tool to track users

  • Fireflies AI

    AI Notetaker for Meetings

My Expertise

My Expertise

My Expertise

Leadership

Guiding teams toward shared objectives, fostering collaboration, and delivering impactful results.

Brand Management

Ensuring consistency across platforms to enhance brand recognition, trust, and market presence.

Business Development

Building strategic partnerships and identifying opportunities to drive growth and expand market reach.

Brand Strategy

Developing comprehensive plans to align a brand's identity with business goals and audience expectations.

Content and Campaign

Creating and implementing content strategies to drive engagement and amplify brand storytelling.

Web

Building, designing, releasing and managing websites to deliver seamless, user-friendly digital experiences aligned with brand goals.

Design

Crafting and overseeing visually compelling designs that communicate brand values effectively.

Product Marketing

Positioning products to meet customer needs while driving adoption and loyalty through strategic branding.

My Work

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Brand Design

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Evidos Rebranding

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Portrait Photography

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Videos and Animations

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My Work

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Brand Design

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Evidos Rebranding

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Evidos Rebranding
See all
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My Work

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Brand Design

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Portrait Photography

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Videos and Animations

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Experience

Branding & Marketing
Entrust
Senior Global Brand Strategist
August 2024 - Current

As the Senior Global Brand Strategist of Entrust, I lead the creation and evolution of visual and strategic brand systems, ensuring consistency and excellence across all platforms. This corporate role requires strategic stakeholder management and authoritative collaboration with internal teams and external partners to define and implement brand elements like design, voice, and tone. I manage marketing and product development projects, reporting to key stakeholders – VPs and C-level executives included – to achieve company broad goals.

Entrust
Brand Manager
August 2024 - Current

As the Senior Global Brand Strategist of Entrust, I lead the creation and evolution of visual and strategic brand systems, ensuring consistency and excellence across all platforms. This corporate role requires strategic stakeholder management and authoritative collaboration with internal teams and external partners to define and implement brand elements like design, voice, and tone. I manage marketing and product development projects, reporting to key stakeholders – VPs and C-level executives included – to achieve company broad goals.

Entrust
Brand Manager - Verified Signing Solution
May 2022 - August 2024

As Brand Manager for Entrust's Verified Signing Solution, I drove marketing strategies and creative direction to ensure alignment with market needs and Entrust's distinguished brand identity. I led a cross-functional team managing the Signhost.com website, focusing on user experience, conversion optimization, and brand consistency. Overseeing product design, I ensured the signing solution met user needs while strengthening brand perception. By collaborating with external agencies and internal teams, I streamlined workflows to deliver cohesive website and product designs.

Entrust
Brand Manager
May 2022 - August 2024

As Brand Manager for Entrust's Verified Signing Solution, I drove marketing strategies and creative direction to ensure alignment with market needs and Entrust's distinguished brand identity. I led a cross-functional team managing the Signhost.com website, focusing on user experience, conversion optimization, and brand consistency. Overseeing product design, I ensured the signing solution met user needs while strengthening brand perception. By collaborating with external agencies and internal teams, I streamlined workflows to deliver cohesive website and product designs.

Evidos
Brand Manager
January 2022 - August 2024

Before Entrust's acquisition of Evidos in 2022, I played an instrumental role in shaping the brand identity of this rapidly growing SaaS company. As Brand Manager, 
I developed and implemented a comprehensive brand strategy, establishing Evidos' market positioning and driving its Product-Led Growth approach. My contributions included crafting brand guidelines encompassing visual identity (logo, color palette, typography) and messaging to deliver a unified brand experience.

Evidos
Brand Manager
January 2022 - August 2024

Before Entrust's acquisition of Evidos in 2022, I played an instrumental role in shaping the brand identity of this rapidly growing SaaS company. As Brand Manager, 
I developed and implemented a comprehensive brand strategy, establishing Evidos' market positioning and driving its Product-Led Growth approach. My contributions included crafting brand guidelines encompassing visual identity (logo, color palette, typography) and messaging to deliver a unified brand experience.

Evidos
Content Marketing Manager
May 2022 - January 2022

In my initial role at Evidos, I managed the full spectrum of content creation. This included developing compelling content for the company website and social media platforms, as well as creating impactful sales collateral to support the team’s efforts.

Evidos
Brand Manager
May 2022 - January 2022

In my initial role at Evidos, I managed the full spectrum of content creation. This included developing compelling content for the company website and social media platforms, as well as creating impactful sales collateral to support the team’s efforts.

Hoesjesdirect.nl
Online Marketeer
January 2021 - May 2021

At Hoesjesdirect.nl, I strengthened the company’s online presence by creating engaging content, such as product descriptions and graphics, while managing social media accounts. I also executed successful backlink acquisition campaigns through blogger outreach, enhancing SEO performance.

Hoesjesdirect.nl
Brand Manager
January 2021 - May 2021

At Hoesjesdirect.nl, I strengthened the company’s online presence by creating engaging content, such as product descriptions and graphics, while managing social media accounts. I also executed successful backlink acquisition campaigns through blogger outreach, enhancing SEO performance.

Budget Thuis
Digital Marketeer
June 2020 - January 2021

In this role, through a traineeship, I focused on optimizing the customer journey to deliver a seamless client experience. As part of the social media team, I created dynamic, engaging content while gaining hands-on experience with Above-the-Line campaigns. I also improved communication processes, making service interactions clearer and more efficient.

Budget Thuis
Brand Manager
June 2020 - January 2021

In this role, through a traineeship, I focused on optimizing the customer journey to deliver a seamless client experience. As part of the social media team, I created dynamic, engaging content while gaining hands-on experience with Above-the-Line campaigns. I also improved communication processes, making service interactions clearer and more efficient.

Entrust
Senior Global Brand Strategist
Entrust
Brand Manager
Evidos
Brand Manager
Evidos
Content Marketing Manager
Hoesjesdirect.nl
Online Marketeer
Budget Thuis
Digital Marketeer
Other
Budget Thuis
Medior Technical Specialist
December 2019 - January 2021
Budget Thuis
Customer and Sales Support
September 2018 - December 2019
Uitblinqers
Sales Trainer / Coach
December 2017 - Sep 2018
Uitblinqers
Sales Representative
March 2016 - December 2017
2Contact
Member of the Works Council
November 2014 - December 2015
2Contact
Sales Representative
June 2014 - December 2015

Let's work together!

Want to collaborate, or just have a short chat? Feel free to call me on +31(0)6 42 44 54 52 or send me an e-mail: sultankees@gmail.com